public relations officer - is a management activity, aimed at establishing mutually beneficial and harmonious relationship between the organization and the public, on which depends the success of the operation of the organization

PR-specialty as imagemaker
The task of image maker is thinking through and developing the image of the individual, project or brand. In the case of a person or group of persons, the work is aimed at selection of image maker of the external image, as appropriate ideological concepts, as well as the planning of diverse activities similar purpose. In the situation with the development of image policy for any brand, image maker takes on the task of investigation and analysis of a consumer audience, the competitive environment, existing and projected conditions in the market for goods and services produced by the company-brand.

Отредактировано Kseniya in Wonderland :) (2012-04-17 12:06:16)

Public relations - is a phenomenon of the twentieth century., Whose roots go deep into history. These relationships are as old as the very communication between people. Even in the heyday of such civilizations as Sumer, China, Babylon, Ancient Greece and Ancient Rome, to convince people that they should recognize the authority of their governments and their religion. This practice still exists today: interpersonal communication, the art of rhetoric, the organization of special events, publicity, etc. Of course, this activity is not never had the title "Public Relations", but today the employees of the public sphere, are engaged in similar activities, are the same goals.

For PR – the manager are important:

experience with mass media:
education in the field of marketing, PR, advertizing, or journalism;
experience of preparation of articles, npecc-releases and other materials for mass media;
experience of the organization of press conferences;
knowledge of a standard package of computer programs (MS Office);
knowledge of foreign languages (it is re
quired in the companies where communication with foreigners is necessary).

Spindoktor is a person, who defines, what information streams dominate. It considers an event from the different parties.

PR-officers   is a super people who know everything about everything

PR  agent should trace a commodity market or services, to analyze competitors, and PR agent, should know accurately, how many it is necessary to spend for advance of the company what to use advertizing and as it is correct to clients to present it.

The good PR manager should be able to create such information occasion that journalists wanted to become his friends, at least for a while, actual for this information occasion.

As for me, I think the PR manager is a direct enemy of the journalist. After all, journalists should tell the truth, and the PR manager should lie. If a PR manager would not lie to you, he will not be able to attract clients and customers. Only yellow journalists lied to his readers.

I don't think that specialists in PR build the work only on lie. Categorically it doesn't agree! The person in Russia not such and primitive and it is very difficult to deceive presently someone, the majority are grounded in the relation of laws, the rights, and in general, have rich life experience! They don't lie, they submit information under the necessary, more interesting and favorable corner as already earlier it was noticed. Journalists are engaged in the same, simply always it deny.
On me, so experts of PR and journalists - brothers on reason!